REBar Camp in Seattle
Whoa. I spent all day at REBar Camp in Seattle. What an informative day! It was all about real estate marketing and maximizing web 2.0.
First of all, the whole thing appealed to the Organizational Psychologist in me (I did get a Masters degree in the subject, afterall). The format was very self-organizing, much like the “Open Space” meeting format. Find more information about Open Space meeting here…http://www.youtube.com/watch?v=dBn-OVHG2v8 The day just sort of evolved based on what was important and pertinent to people. It was really cool because people of varying understanding about the tech side of real estate marketing (and marketing in general) were afforded opportunities to learn and grow.
It’s funny how much of this is intuitive for me. Yes, I’ve been involved in marketing and sales in one capacity or another for my entire professional life, but the concepts discussed today are the latest in leveraging technology to achieve compelling marketing! I’ve never had to do the technical part of marketing myself… I’ve always been the strategist, the face, or the wordsmith. Some of these highly technical concepts that I’d never heard before were things I’m already doing or have been thinking about– BECAUSE THEY MAKE SENSE!
I’m going to do everything I can to position myself and my firm as part of the “what’s next” in real estate and property management. The “information age” truly is giving way to the “creative” or “ingenuity age”. Survival has always been about adaptation and thriving is all about innovation. There will always be gold standards– and nothing will ever beat a live person-to-person connection– but the innovation here isn’t necessarily in the philosophy, it’s all about the tactics and delivery methods.
Were you there? What did you think?
Onward and upward!
Eleanor
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